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See our limited time specials on even more loose diamonds TAKE ME THERE!

<span style='font-size: 18px;'>Robert Haack Diamondís online DIAMOND DATABASE is here!</span>   border=

Robert Haack Diamond’s online DIAMOND DATABASE is here!

Unlike the song, we believe Diamonds are far more than just “a girl’s best friend.” Robert Haack Diamonds knows that each diamond purchase is a significant investment of heart, soul and hard-earned money. That is why we are committed to educating our entire staff and clients about diamonds - from the characteristics that enrich their value to the proper care for them.

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Below, is a short version of what the industry refers to as…

The Four C’s of Diamonds - -

The Four Cís of Diamonds - -


Choosing the “perfect diamond’ is often first based on the shape of diamond that matches the recipient’s style and taste. From the more traditional shapes such as Round Brilliant or Emerald to fancier shapes in Pear or Marquise, it’s a choice based on individual preferences and appearance.

The illustration above depicts the various shapes that diamonds are cut into. As a general rule of thumb, current popularity of the cut brings up the cost and value of the diamond.


Unless a diamond is completely flawless (highly rare), they contain inner flaws or what we call “inclusions” that occur during the formation process. Clarity of a diamond refers to the visibility, number and size of the diamond’s inclusions. Keep in mind that these flaws cannot be seen by the naked eye, but rather by a trained professional using an industry microscope. The more clear (or less flawed) the diamond, the higher brilliance, demand and price becomes.

Clarity image


Interestingly, when a jeweler refers to a diamond’s color, they are actually referring to a lack thereof. Generally speaking, the whiter or more clear the diamond - the higher its value. This does not apply to fancy, colored diamonds. And again, the color differences are often virtually undetectable to the untrained eye.


A carat is the unit of weight by which diamonds are measured. One carat is equal to 0.2 grams. Due to the formation process of diamonds, large diamonds are more rarely found than smaller ones, which is why the price of a diamond rises with its carat weight.

Note: The purity of gold called karat is not related to a diamond’s carat weight or Bugs Bunny’s carrots.

Caring for Your Diamonds

Let’s face it - if you want to wear your diamond, it’s going to get dirty, no matter how much you try to coddle it. From dust to lotions, soaps and even natural skin oils, just a thin film on your diamond can cut down on its brilliance. Chemicals in the air alone can discolor the mountings of your precious jewelry. We recommend the following ways to safely clean your diamond

1. Prepare a small bowl of warm suds using any of the mild liquid home detergent. Or, make a half-and-half solution using cold water and household ammonia in a cup. Soak the pieces for 30 minutes. Lift out and gently brush the pieces with a soft toothbrush. Swish in the solution once more, transfer the pieces to a wire tea strainer and then rinse under warm running water.

2. Purchase a liquid jewelry cleaner and follow the label’s instructions

3. Choose an ultrasonic cleaning machine that uses high-frequency motion to create the cleaning action.

Care Tips

Don’t wear your diamond when performing rough work. Even though a diamond is durable, it can be chipped by a hard blow.

Don’t let your jewelry come in contact with chlorine bleach when you’re cleaning or doing household chores.

When you’re not wearing your diamonds, they still require special care. Keep precious pieces in a fabric-lined jewel case or box with compartments.

Don’t pile your diamond pieces on top of one another in a drawer as diamonds can scratch other jewelry – even other diamonds.

Do see a professional jeweler at least twice a year to have your precious jewelry checked for loose prongs and wear of prongs.

Copyright Love Jewelry LLC 2014