A Wisconsin Family Tradition Since 1948
Robert Haack Diamond Importers has been helping Wisconsin families find the perfect diamond for nearly 80 years. Founded in 1948 by Robert Haack, our store has grown from a single jeweler's vision into one of southeastern Wisconsin's most trusted names in fine jewelry.
Since 2007, the business has been proudly owned and operated by Bret and Marie Eulberg, who have carried forward Robert Haack's original commitment to quality, honesty, and old-fashioned personal service. We remain an independently and locally owned Wisconsin business—not a chain, not a franchise, just a family-run store that treats every customer like a neighbor, because that's exactly what you are.
Our showroom in Greenfield, WI, is home to on-site GIA-trained gemologists and a master goldsmith, so every diamond you consider and every piece we design is backed by real expertise, not just a sales pitch.
Our Mission Statement
A solid commitment to you, our valuable client. Robert Haack Diamonds will apply the highest level of professionalism and expertise while guiding each client in their search for an expertly crafted, stunningly beautiful diamond of exceptional value. In other words, we strive to exceed delivering superior customer service within a welcoming, relaxed atmosphere.

What We Offer
Diamond engagement & wedding rings
Learn more about our Cash for Gold service.
Custom jewelry design
bring us your vision, and we'll bring it to life, typically within 4–6 weeks.
Cash for Gold
we buy gold, silver, diamonds, and coins, even if you didn't purchase them from us.
Jewelry repair
Appraisals
turned around in 4 days or less
Frequently Asked Questions
What should I look for when buying a diamond?
Our GIA-trained gemologists are on-site to walk you through the 4Cs — cut, color, clarity, and carat weight — so you can choose a diamond with confidence, not guesswork.
Do you buy gold, silver, or diamonds even if I didn't buy them from you?
Absolutely. We pay on-site, on the spot, for gold, silver, diamonds, and coins—regardless of where they were originally purchased.
How long does a custom design take?
Most custom designs are completed in about 4 to 6 weeks, from first sketch to finished piece.
Do you offer financing or layaways?
Yes—we offer in-house financing and lay-away options to make your purchase work for your budget.
Can you appraise jewelry I purchased elsewhere?
Yes. Our on-site gemologists provide appraisals in 4 days or less, no matter where the piece came from.
Do you offer free cleaning and polishing?
Yes! We provide free jewelry cleaning and polishing—stop in anytime.
What if I've already gotten a quote somewhere else?
Bring it in. We'll beat any competitor's quote, or we'll give you $20 just for the effort of shopping around.
Proudly Serving Southeastern Wisconsin
We're honored to serve jewelry shoppers throughout Greenfield, Milwaukee, Brookfield, Muskego, and Mequon, WI—whether you're searching for the perfect engagement ring, designing a custom piece, getting jewelry appraised, or looking to turn gold, silver, or diamonds into cash.
Our Locations
Robert Haack Diamonds Importers Location
7530 W. Layton Ave., Greenfield, WI
Phone: 414.281.0500
Fax: 414.281.3600
Toll Free: 866.281.5543
Hours:
Monday – Closed Tuesday – 10:00 am–5:30 pm Wednesday – 10:00 am–5:30 pm Thursday – 10:00 am–5:30 pm Friday – 10:00 am–5:30 pm Saturday – 10:00 am–4:00 pm Sunday – Closed
Robert Haack Diamonds Brookfield Location
14640 W Greenfield Ave, Brookfield, WI
Phone: 262-788-5300
Hours: Monday – Closed Tuesday – 10:00 am–5:30 pm Wednesday – 10:00 am–5:30 pm Thursday – 10:00 am–5:30 pm Friday – 10:00 am–5:30 pm Saturday – 10:00 am–4:00 pm Sunday – Closed
Robert Haack Diamonds Location
Hours
- Monday
- Closed
- Tue - Fri
- -
- Saturday
- -
- Sunday
- Closed
Robert Haack Jewelry Outlet Location
- Mon - Fri
- -
- Saturday
- -
- Sunday
- -

